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In this audio interview with my good friend Dan Martell, we cover..

  • Why good crowdfunding is good marketing (0:50)
  • The difference between crowdfunding and crowdsourcing (and the simplest way to remember the difference between the two) (1:18)
  • How the concept of crowdfunding isn’t new at all but what changed to allow crowdfunding to blow up in the last few years (2:50)
  • How Kickstarter almost got started back in 2001 (4:40)
  • What you can’t do on Kickstarter than you can do on other platforms (6:00)
  • What to consider (and what not to consider) when choosing a crowdfunding platform (6:55)
  • The differences between the four different types of crowdfunding (6:55)
  • The only time you should use a “roll-your-own” crowdfunding platform (9:30)
  • The biggest mistake I see in crowdfunding (10:12)
  • The best way to test and validate a crowdfunding campaign (11:18)
  • Why (and where) you should publish your crowdfunding video months before your campaign launches (12:20)
  • How Lee Miller built a landing page that converted at 40% and gathered 13,000 pre-launch emails, was fully funded in 36 minutes and raised over $270,000 (13:10)
  • When crowdfunding projects typically get funded (14:30)
  • How to craft the perfect title for your crowdfunding campaign (15:20)
  • The way people view crowdfunding projects (16:55)
  • One critical element for your crowdfunding project (17:30)
  • The most important part of your crowdfunding video (18:40)
  • The key elements of your video (19:25 + 21:20)
  • The brilliant opening line of the video that helped Jake Bronstein raise over $1M (19:55)
  • The best way to end your video (22:50)
  • How to price your reward levels (24:35)
  • The one DUMB reward level everyone uses, but that you should delete from your campaign (and why it never works) (26:10)
  • The unique reward level that nobody uses that you should use instead (27:05)
  • The difference between “top-down” marketing and “bottom up” marketing (and which one you should use) (28:15)
  • A unique way to use Facebook to promote your campaign (30:15)
  • How to use Twitter to find people interested in your campaign (31:55)
  • How to use a little-known Google trick to find out what press and blogs covered similar projects to yours (34:28)
  • The best way to get your project featured by the crowdfunding platforms (37:45)