Fund Your Dream

Learn the exact strategies that have helped over 100 entrepreneurs
raise over $25 million on Kickstarter and Indiegogo.

How to crowdfund

By | Indiegogo, Interviews, Kickstarter, Podcasts | One Comment

Last week, as I was making coffee and heard the familiar “beep” of a new Gchat message, I smiled when I saw the message from was my friend James Altucher. Someone had asked James, “What’s the best way to crowdfund to raise money for my project?” for Ask Altucher, the daily Q&A podcast that he co-hosts with his wife Claudia. James asked me if I’d jump on the show for 10 minutes and explain “how to crowdfund”. Only 10 minutes? As I was setting up my microphone, I was wondering how I could cover anything useful about crowdfunding in only…

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Crowdfunding Project Teardown: Next Keyboard for iPhone on Kickstarter

By | Case Studies, Kickstarter, Video Teardown | 24 Comments

A lot of you have been emailing me asking for more crowdfunding videos and screencasts, so… I put together this 4-video screencast teardown of Next Keyboard – The Perfect Keyboard for iPhone, a live, recently launched Kickstarter project. (Note: I traded a few emails with the team before they launched, so I gave them advice on a few pieces of this, but I wasn’t deeply involved in the planning or execution.) There are 4 video screencasts total, and in each, I analyze a different piece of the campaign: In the first video screencast, I discuss their project title, their funding goal and…

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How to crowdfund
an app

By | Case Studies, Kickstarter | 7 Comments

How to crowdfund an app In this post, I’m going to teach you: how to crowdfund an app why crowdfunding an app is different than crowdfunding other projects which reward level you should offer your app at how you should price your app the two key attributes of great reward levels how to increase your average contribution per backer Why crowdfunding an app is different Crowdfunding an app is different than crowdfunding other products for two main reasons. Consumers ALREADY expect apps to be cheap. People expect mobile apps to be either free or only cost a few dollars. For desktop…

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Crowdfunding Strategies and Tips: Audio Interview with Dan Martell

By | Indiegogo, Kickstarter | No Comments

In this audio interview with my good friend Dan Martell, we cover.. Why good crowdfunding is good marketing (0:50) The difference between crowdfunding and crowdsourcing (and the simplest way to remember the difference between the two) (1:18) How the concept of crowdfunding isn’t new at all but what changed to allow crowdfunding to blow up in the last few years (2:50) How Kickstarter almost got started back in 2001 (4:40) What you can’t do on Kickstarter than you can do on other platforms (6:00) What to consider (and what not to consider) when choosing a crowdfunding platform (6:55) The differences…

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An alternative to Black Friday

By | Kickstarter | One Comment

Last week, I was flying through Toronto and while checking in, the ticketing agent exclaimed, “You live in New York City?!” I was surprised that she was surprised, given that Toronto is only an hour flight and that she must handle routes to New York every day. I quickly realized that her excitement wasn’t that I lived in New York but that she would be heading there soon. “I’m going there next week! Technically for Thanksgiving but really for Black Friday!” It took my brain a few beats to process the fact that not only was she looking forward to battling…

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