Crowdfunding advice in 55 tweets

On August 23rd, Silicon Valley entrepreneur Danielle Morrill strung together 51 useful tweets for founders hoping to raising money in Silicon Valley.

This kind of multi-tweet, semi-structured stream of consciousness is called a “Tweetstorm” and Danielle’s was packed with advice and fun to read.

Inspired by Danielle’s advice for those hoping to raise venture capital, six days later on August 29th, I did my own tweetstorm of crowdfunding advice for people hoping to learn more about crowdfunding and raise money for their project.

It’s not meant to be a comprehensive how-to on crowdfunding (if you’re interested in that, attend this free crowdfunding mini-class) but I tried to address the questions I hear often and some common misconceptions about crowdfunding.

You can read each of my 55 tweets, in order, below.


What do you think about the tweetstorm format? Would you like to see more crowdfunding advice like this?

crowdfunding, ask clay

The Difference Between Crowdfunding and Crowdsourcing

This is the first post in our 30 Day Ask Clay Crowdfunding Q&A.

I’ll be answering a new question every day in June.

Submit your question by going to, where you can see all of the questions and all of my answers.

Full Transcript

Hey everyone…this is Clay Hebert from…and today’s question is…

What’s the difference between crowdfunding and crowdsourcing?

This is an important question because a lot of people, even really smart people, even people who work in this space…often misuse the words “crowdfunding” and “crowdsourcing”.

They’re actually two completely different things, and it’s important to know the difference.

Let’s talk about crowdsourcing first.

Wikipedia says

Crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.

So very simply, crowdsourcing is the sourcing of anything from a crowd.

Here are a few examples of crowdsourcing:

  1. Wikipedia is a crowdsourced encyclopedia. Lots of people who have never met contribute information to Wikipedia every day.
  2. At the MIT Center for Collective Intelligence, there is a project called the Climate CoLab, where you can work with people from all over the world to create and submit proposals for what to do about climate change.
  3. Need a logo? At 99 Designs, you can crowdsource your graphic design.
  4. Quirky is an entire company dedicated to producing and selling ideas that are generated and then voted on, by the crowd.
  5. And at Threadless, a Chicago-based T-shirt company, the T-shirt designs are all submitted by members of the community. They submit designs, vote and the ones who get the most votes get produced. They have over 4 million members and over 10 million customers and reportedly make over $30 million in annual revenue.

So if that’s crowdsourcing, then what is crowdfunding?

Very simply, crowdfunding is the sourcing of funds from a crowd. So crowdfunding is actually a specific type of crowdsourcing.

Platforms like Kickstarter or Indiegogo are crowdfunding platforms and allow backers to contribute money in exchange for rewards.

So to recap, crowdsourcing is the sourcing of anything…from a crowd.
Crowdfunding is the sourcing of funds, or money…from a crowd.

If it’s services, ideas or information, it’s crowdsourcing.
If it’s money, it’s crowdfunding.

You can submit your question or see all of the crowdfunding questions and my answers at

End Transcript