This is the eighth post in our 30 Day Ask Clay Crowdfunding Q&A.
I’m answering a new question every day in June.
Submit your question by going to CrowdfundingHacks.com/AskClay, where you can see all of the questions and all of my answers.
Hey everyone…this is Clay Hebert from CrowdfundingHacks.com…and today’s question is…
Can I offer marketing (or other) services as a crowdfunding reward?
Great question. The answer is, yes, you can offer marketing services as a reward on Kickstarter or Indiegogo.
But, if you remember from Episode 3, “How do I know if my idea is a good fit for crowdfunding?”, a great crowdfunding idea is a creative project, with a beginning and an end, in which something new gets created and shared.”
So, I want to walk you through two examples of offering services as rewards on crowdfunding.
Let’s say you run a marketing agency and your existing business offers marketing services. If that’s the primary crowdfunding perk you’re offering…an existing service that your business provides…then there’s really not a creative project where something new gets created.
If an ad agency just tried to sell some billable hours via crowdfunding, then no, that would not work well.
Now, let’s say your marketing agency wants to raise money via crowdfunding to launch a new app. Maybe one of the perks is the app itself, one of the perks is a lifetime pro version of the app, and maybe one of the perks is a full-day session where the backer can sit with your team and learn how to build and market their app.
That’s also offering marketing services as a reward but in this case, it’s a higher level reward and it’s not the main reward.
To use another quick example…let’s say you’re a personal trainer.
If you just want to use crowdfunding platform to just sell hours of personal training with you, that doesn’t make sense. Again, there’s nothing new being created and shared and crowdfunding platforms are not good ways to just sell existing service-based businesses.
But let’s say you own one gym and you want to raise money via crowdfunding to open a second location. If that was the case, and one of the many reward levels was personal training sessions (ideally, discounted from the full retail price), then that could make a lot of sense.
So to recap…
Yes, you can offer services as reward levels but they should be part of a larger creative project, not just selling existing hours or services. Something new should be being created.
As always, you can submit your question or see all of the crowdfunding questions and my answers at http://crowdfundinghacks.com/AskClay